Promotion Insights in Applova Analytics
The Promotions section helps merchants review promotion usage and promotional sales.
Merchants can use this section to understand how many customers used promotions, how many orders included promotions, which promotions are active, and how much sales value is connected to promotions.
How to Access the Promotions Section?
Step 1
Log in to Applova Analytics.
Step 2
Click Promotions from the left-side navigation bar.
Step 3
Select the required reporting period from the date filter.
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Promotion Reports
Summary Cards
The summary cards at the top of the Promotions page provide a quick snapshot of promotion activity for the selected reporting period.
- Promo Users shows the number of customers who used promotions. Merchants can use this metric to understand how many customers are engaging with promotions.
- Promo Orders shows the number of orders that used promotions. Merchants can use this metric to understand how often promotions are applied to orders.
- Active Promotions shows the number of promotions that are currently active. Merchants can use this metric to quickly review active promotion availability.
- Total Promotional Sales shows the total sales amount connected to promotions. Merchants can use this metric to understand the sales value generated through promotional activity.
The Total Sales Vs Promotional Sales chart compares promotional sales with total sales.
Merchants can use this chart to understand how much of their sales were influenced by promotions during the selected reporting period.
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The All-Time Promotional Usage table shows details for promotions used by the business.
This table includes promotion details such as campaign name, promo status, promo use, promo start date, promo end date, and amount discounted.
Merchants can use this table to review promotion usage, status, active periods, and discounted amounts.
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