AI-Curated Cross-Sell Suggestions via Merchant Portal

AI-Curated Cross-Sell Suggestions via Merchant Portal

This feature helps merchants boost sales by using AI to suggest complementary products through cross-sell recommendations directly in the Merchant Portal.

What is Cross-Sell?

Cross-sell is the practice of recommending additional products that are commonly purchased together with a selected item. 
For example, if a customer selects a Chicken Burger, the system might suggest French Fries as a cross-sell item.
InfoUse Case Scenario

Tasty Bites, a restaurant chain wants to increase sales of side items like fries, drinks, and desserts—especially during weekday lunch hours, when combo add-ons tend to be lower.
To streamline this effort and eliminate the manual process of pairing cross sell items for each product, they enable the AI‑Curated Cross‑Sell Suggestions feature on their Merchant Portal.
By using this feature, Tasty Bites is able to:

  • Automatically generate data-driven cross-sell suggestions (e.g., Cajun Fries, Soft Drink, Chocolate Chip Cookie) for top-selling items like Spicy Chicken Sandwich and Grilled Veggie Wrap.

  • These suggestions will be displayed to their customers to add on during checkout.

This setup helps Tasty Bites quickly deploy smart cross-sell campaigns, boost average order value during peak hours, and improve customer satisfaction through, relevant product suggestions.

How to Configure AI-Based Cross-Sell via Merchant Portal for an Individual Product.

Step 1
Login to "Applova Merchant Portal".

Step 2
Navigate to "Products".

Step 3
You will see a banner titled "Boost Sales with AI-Powered Recommendations!" click on "Setup Now".
Notes
After the initial configuration, the banner will be hidden and won’t reappear for 7 days. However, you can still access the “Product Recommendation” feature anytime from the "Actions" button.
Step 4
Choose "Cross-Sell" from the modal popup.

Step 5
The system will generate AI-curated suggestions. Wait while the loading screen displays.


Step 6
Review the table of suggestions with columns: Product Name, Cross-Sell Suggestions, AI Confidence, and Actions.

Step 7
Clicking the info icon in "AI Confidence" reveals a tooltip explaining how the recommendation strength is determined. It categorizes suggestions as Strongly Recommended, Recommended, or Optional based on how frequently the products are bought together.
  1. Strongly Recommended - Frequently bought together
  2. Recommended - Often bought together
  3. Optional - Sometimes bought together


Step 8
If a product is already configured as a cross-sell, it will be labelled as “Already Configured” from the AI-generated suggestions.
Notes
Note that if suggestions are already configured, the Approve and Decline Actions will be disabled


Step 9
By default, suggestions are selected. You can manually approve or decline each.


Step 10
To approve in bulk, click "Approve All". Only selected suggestions will be submitted one by one.

Step 11
Declining a suggestion disables the "Actions" section.

Step 12
On approval, cross-sell products are auto-configured to display during checkout and reflected under: Go to the Selected Product > Select "More" > Go to "Manage Recommended Products" > Cross-Sell.


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